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Product Zero
Product lessons for indie hackers and founders. Written by an indie hacker.
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Product Trends for 2022 & beyond
Product Trends for 2022 & beyond
Product-Led Growth and No-Code were definitely the hot trends in 2020 & 2021. Here are my 5 top picks for the next Product Trends in 2022…
Fu Fei
Jan 9, 2022
Coin-Operated Product Teams
Coin-Operated Product Teams
When I first heard the phrase “coin-operated salesperson”, I thought it was a rather derogatory term but I guess that’s what makes a good…
Fu Fei
Nov 19, 2021
Product Case Study: Duolingo
Product Case Study: Duolingo
This is an incredibly biased commentary about Duolingo’s product right after the IPO.
Fu Fei
Aug 10, 2021
Breaking down Referral Strategies
Breaking down Referral Strategies
Not every growth engine works for every product. A referral engine is one such tool in your toolbelt.
Fu Fei
Jul 21, 2021
Managing Product Debt before Bankruptcy
Managing Product Debt before Bankruptcy
When we think of “product debt”, we tend to default to only technical issues such as scaling your servers or refactoring your code.
Fu Fei
Jul 13, 2021
Using Product & Engineering to drive Marketing
Using Product & Engineering to drive Marketing
Engineering in marketing is such an underutilized resource for software companies.
Fu Fei
Jul 13, 2021
3 Short Tips for Better Prototypes
3 Short Tips for Better Prototypes
We are abusing prototypes. (I mean as an industry, not just me personally)
Fu Fei
Jul 9, 2021
Startup Taboo: Delay the release of your MVP (if you have to)
Startup Taboo: Delay the release of your MVP (if you have to)
It’s trite at this point to say “Launch quickly and Fail fast”. We all know the following quotes:
Fu Fei
Jul 6, 2021
“Just a Feature” to Product-Market Fit (with examples)
“Just a Feature” to Product-Market Fit (with examples)
We all have this fear when we start out. Our MVPs are feature-poor and only serve a small segment of the entire user base.
Fu Fei
Jul 3, 2021
Frameworks for discovering startup ideas
Frameworks for discovering startup ideas
I always start from the Jobs-to-be-done framework. I don’t think that great startup ideas pop out of nowhere- I think they are discovered…
Fu Fei
Jun 11, 2021
That Next Feature is not Free
That Next Feature is not Free
When I picked up coding, technical software tasks immediately became less daunting. The unfortunate side-effect was that I started…
Fu Fei
Jun 7, 2021
Product Marketing is hard. Which level of abstraction should you opt for?
Product Marketing is hard. Which level of abstraction should you opt for?
Product marketing is one of the many competencies required to bring a product to market.
Fu Fei
Jun 3, 2021
How to avoid false positives during User Interviews
How to avoid false positives during User Interviews
I have been guilty of this on numerous occasions. As interviewers, we want the ideas we are validating to work out.
Fu Fei
May 28, 2021
The Output of User Research: Storyboard & Summarizing Insight
The Output of User Research: Storyboard & Summarizing Insight
The output of user research shouldn’t just be the transcript of conversations.
Fu Fei
May 22, 2021
Bad Questions for User Interviews: 10 Common Mistakes
Bad Questions for User Interviews: 10 Common Mistakes
If you feel bad after reading this, I have made every single mistake here.
Fu Fei
May 22, 2021
Preparing for User Interviews
Preparing for User Interviews
There are only four things you really need to prepare for user interviews.
Fu Fei
May 22, 2021
Why Product Market Fit is hard + How to make it easier
Why Product Market Fit is hard + How to make it easier
I grew up loving math. Math was easy.
Fu Fei
May 15, 2021
Thinking through 26 different Product Risks
Thinking through 26 different Product Risks
I think we can classify product risk into two broad categories: Supply-side risk & Demand-side risk.
Fu Fei
May 11, 2021
How long will this feature take? Estimating development cost
How long will this feature take? Estimating development cost
If you work in product, I guarantee you’ve heard this question before:
Fu Fei
May 6, 2021
Validating your own Confidence in product/ feature ideas
Validating your own Confidence in product/ feature ideas
All men by nature, desire to know- Aristotle
Fu Fei
May 6, 2021
Measuring & Ranking User Value for prioritization
Measuring & Ranking User Value for prioritization
“User Value” is hard to quantify. We don’t really know if the feature we are about to work on will have any influence on our users’…
Fu Fei
May 6, 2021
Before your MVP: Understanding the Concept of Validation
Before your MVP: Understanding the Concept of Validation
We are in love with MVPs. But do we really need them at every stage?
Fu Fei
May 2, 2021
How understanding Vectors of Success will make your products better
How understanding Vectors of Success will make your products better
Customers hire our products to make progress in their lives. It is important to understand how that “progress” is measured in the eyes of…
Fu Fei
Apr 30, 2021
7 product inputs you should balance. Don’t let your product strategy get away from you.
7 product inputs you should balance. Don’t let your product strategy get away from you.
Users, Support, Sales, Design, Engineering, C-Suite, and Competition. How you balance these 7 inputs is effectively your product strategy.
Fu Fei
Apr 26, 2021
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